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9060 Sutton Pl Hamilton, OH 45011 Phone: 513-870-5060 Toll Free: 800-237-7914 Fax: 513-870-5062 Email:call |
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Mailing Support Services for Non-Mailers
Problem: A good customer just switched to a competitor offering direct mail services. Or a prospective customer wants their next printer to have direct mail capabilities. Either scenario could have a significant bottom line consequence if you can not meet customers' needs.
One Possible Solution: Learn to speak “Postal-Ez”! Learn the rules, regulations, policies, and procedures codified in the DMM. Become a data expert able to; import, export, de-dupe, DPV, CASS, IMb, Postnet, and perform NCOA processing. Increase your design skills as they relate to; barcode readability, reflectance, address placement, font size, tab size, mail piece minimum and maximum dimensions. Understand what is non-mailable, non-machinable, machinable, irregular, or automation compatible. Determine if a design is a card, letter, flat, NFM or parcel. Of course your budget needs to expand to accommodate new hardware, software, mailing equipment, personnel and training costs.
This list just confirmed what you have always known; the loss of a sale or two will have less negative impact on your bottom line than learning to speak “Postal-Ez”.
The Realistic Solution: What if you had a partner fluid in “Postal–Ez” that could provide the knowledge and data services you need to make cost effective mailings? Butler Mailing Services, Inc. wants to be just such a partner. We can work with your organization from the mail piece design phase through postal acceptance of your customers’ mailing campaign. After 25 years experience in preparing direct mail we have an in depth knowledge of the DMM, postal policies, and procedures. We don’t know everything (no one does), but we know where to find the authoritative answers you need to provide quality, accurate, and efficient mailing services for your customers. And if direct mail sales grow and you want to expand your in house capabilities, we will work with you to identify and incorporate the necessary technology into your operation.
Give us a call and we'll discuss your future as a mail service provider.
(For more information check out the 5 Steps to Producing Direct Mail In House.)